Build a relationship with your customers, drive sales and increase traffic to your website.
The newsletters are regular emails sent to subscribers that builds impressive relationships. It is a way to keep your clients informed, encourage sales and increase your brand awareness.
Email and newsletter are still considered very important in communication with customers.It may seem that the era of emails will be replaced by another method, but it still stays true and valid this day.
Why would people want to sign up for newsletters from you? (Source: this report)
- To get discounts (38%)
- People like your brand (36%)
- To get free samples/gifts (35%)
- They trust in your business (35%)
- They are a regular customer (35%)
- Free delivery (33%)
- A desire to buy something (31%)
- They want to join a loyalty programme (26%)
- Customers want to hear in advance about your new products/services (13%)
- People want to get exclusive content (11%)
Newsletters drive sales
Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
Allen Finn on wordstream.com
We use newsletters to bring in new clients and create a business. But it’s important not to be pushy and create value straight from the beginning. What I mean by that is either a welcome discount or some kind of downloadable document. But your brand equity will also make you stand out from the rest.
Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
You connect with your customers.
Email marketing is an important part of your digital marketing strategy. You are able to turn strangers into clients and patients. Great email marketing strategy forms stronger connections with your existing base of customers. So they keep coming back.
Newsletters boost your social media following.
Email subscribers are 3x more likely to share content on social media than leads who came through another channel.
Returning customers are the best free online advertisements for your brand. They act like your brand ambassadors. By sharing content of the email to social platforms, they create a referral to their own connections.
Make sure to include social media buttons into your emails. By doing this, they can follow through or share your content.
Newsletters increase traffic to your website.
As your website is the only platform you own, you should direct all content from emails there. You should focus on growing your subscriber list first and get a double opt-in procedure to add your subscribers. By doing this, you know that you’re getting quality subscribers who really want to hear from you. They are more likely to increase traffic to your website.
Small investment – big return.
In the UK, Email has an average ROI (Return on Investment) of £38 for each £1 spent, as of 2015. 1 in 5 companies reports an ROI of more than £70, as in the report here. And that amount is very much likely to be bigger in the following years.
Furthermore, delivery, open, conversion and click-through rates will rise. All thanks to advanced email marketing tactics and automation.
As you can see, Email Marketing is “a must” position in the marketing campaign.
But remember to always deliver relevant content, that gives value to your customers.
If you would like to dive deeper into newsletters and email marketing management, click here.