Back to Blog

Social Media Platforms in Health and Wellness Industry.

Social media in Health and Wellness Industry is a very effective marketing tool. Choose the platform that is the best for what you offer.

“Social media provides targeting capability, reach and scale, at a lower cost than other marketing channels,” said Abdul Muhammad, chief digital officer at rbb Communications. “People are on social media all day, every day – brands must go where the people are.”
Every platform is different, has a different audience, different outcomes. But you don’t need to be on every social media platform out there. It’s best to choose only a few social media platforms and still get great reach. Put your resources where they matter the most.
Main benefits of using good social media platforms for your business are:
  1. You follow your customers, are where they are.
  2. Marketing strategy is specified accordingly to the platform.
  3. You know how to engage with your clients.
If you are still deciding which social media channel to choose, have a look at the digest of what these are.

Social Media Platforms vs. Audience Types

Social Media Platforms popular in Health & Wellness Industry.

Facebook is the most popular social media channel. That’s why every business should have a business page on Facebook.
There you can:
  • share photos, company updates, events.
  • have access to advertising tools and analytics. 
  • alter your Facebook company page. Highlight the information you want, like ways to contact you, hours of operation, products and services on offer.

I recommend you having your business page there as Health and Wellness is one of the top industries that use this platform.

LinkedIn is the best platform for professional networking. It’s a great platform to promote your business and to find top talent. Users’ profiles are created in a way that resembles resumes. You could join industry-related groups on LinkedIn. That will help your brand, paint you as an industry expert and will bring people to your website. Health and Wellness industry is also very active there. 

Twitter is good for sharing short updates or links to blog posts. But again, it’s not for every business. Twitter uses short tweets of up to 240 characters, videos, images, links and polls. You interact with other users by mentioning their name in your posts and liking and retweeting others’ tweets. It’s a great platform if you have a unique voice, have a blog or not have a very visual business. Health and Wellness is also among the top 10 industries present on Twitter.

Visual Social Media Platforms used in Health & Wellness Industry

Instagram is a visual platform, based on a photo and video posts. It grows in popularity but please keep in mind, it’s generally mobile-focused. It would be beneficial to have a good eye for details when running an Instagram page. Good design and photos are crucial to build a following.

Pinterest is another visually oriented platform that allows creating digital boards. You can organise pins in many categories. Every pin has an image or video. Brands can use Rich Pins to add information to their pins, product details and location maps. But it may not be good for all kinds of businesses. Yet, Health and Wellness is again very popular industry on Pinterest.

YouTube is a video-sharing platform, where users view, upload, rate, share and comment on content. It’s often used for creative, visual or educational purposes, but that is not always the case. Usually, businesses partner with YouTube influencers. Influencers give product recommendations and that way businesses use their huge audiences.

I hope that this digest of social media platforms was helpful in your decision-making. If you would like my help with setting up your business profiles on these sites, please contact me.